AI bot traffic is growing across the web. We track this in real-time, and the data reveals three types of AI-driven crawlers that often work independently but together create a discovery flywheel that many teams disrupt without realizing it.
Not all bots are harmful. Crawlers have powered search engines for decades, and we've spent just as long optimizing for them. Now, large language models (LLMs) need training data, and the AI tools built on them need timely, relevant updates. This is the next wave of discoverability and getting it right from the start can determine whether AI becomes a growth channel or a missed opportunity.
Blocking AI crawlers today is like blocking search engines in the early days and then wondering why organic traffic vanishes. As users shift from Googling for web pages to prompting for direct answers and cited sources, the advantage will go to sites that understand each type of bot and choose where access creates value.