For teams on Vercel, Black Friday is just another Friday. The scale changes, but your storefronts and apps stay fast, reliable, and ready for spikes in traffic.
Many of the optimizations required for peak traffic are already built into the platform. Rendering happens at the edge, caching works automatically, and protection layers are on by default.
What’s left for teams is refinement: confirming observability is set up, tightening security rules, and reviewing the dashboards that matter most.
Last year, Vercel created a live Black Friday Cyber Monday dashboard that showcased our scale in real-time, showing the spikes. Overall, from Friday to Thursday, Vercel served 86,702,974,965 requests across its network, reaching a peak of 1,937,097 requests per second.
Helly Hansen, a major technical apparel brand, entered the weekend with this confidence. Before the event, they moved from client-heavy rendering to Vercel’s CDN and saw: