The merger of two of the world's largest affordable art providers, Desenio and The Poster Store, gave their developers the chance to modernize their application architecture, improve their entire process, and dismantle the monolithic approach that made for long deployment times and slow iteration. Thanks to Vercel, they went from duplicate pipelines to a unified workflow—resulting in faster builds, a 37% lower bounce rate, 48% longer sessions, and a 34% improvement in site conversions.