Your traffic is spiking and you spot suspicious bot activity in your logs. You deploy BotID expecting to find malicious scrapers, but the results show verified Google bots. Normal crawlers doing their job. But then you notice what they're actually searching for on your site. Queries that have nothing to do with your business. What do you do?
This exact scenario recently played out at one of the largest financial institutions in the world. What they discovered was a years-old SEO attack still generating suspicious traffic patterns.