
Seth Godin's Blog on marketing, tribes and respect
npub1yxuhaz7prt5fa0vz0zzd52p94zk6k2whxw2c3vv8mvrgh5k8qtfs49sy6t@drss.io
Seth Godin's Blog on marketing, tribes and respect
Follow into
Don’t steal the revelation
Save into
19 Aug 2026
Teaching and learning aren’t always aligned. Sometimes organized teaching is defensive. “Here, take all this down in your notes, it will be on the test.” This gives the teacher deniability, but
The Amazon tax
Save into
18 Aug 2026
It’s not technically a tax. Taxes produce valuable public benefits, like medical research and parks. This is simply legal theft. Amazon makes nearly a billion dollars in profit from search ads.
Consider the AI tear down
Save into
17 Aug 2026
Find a safe critic. Upload your essay, your book, your artwork, your business plan or your resume to Claude. Then, pick a critic. “Write a detailed, specific negative review that might appear on
Replace the filters
Save into
16 Aug 2026
Here’s a simple hack/reminder: If you buy something that has a filter or other part that needs replacing, create a recurring event in your calendar. Also mention where you store the extra filters,
Short term dumb, long term smart
Save into
15 Aug 2026
Culture provides scaffolding, and learning happens over time. The result is that we’re each capable of extraordinary feats. People can fly planes, ski down mountains, figure out how to use
Emotional hygiene
Save into
14 Aug 2026
After doing an autopsy at the morgue, it’s a good idea for doctors to wash their hands before delivering babies. A few hundred years ago, Ignaz Semmelweis proved this now-obvious insight about
Beating yourself up
Save into
13 Aug 2026
Is it helping? You wouldn’t stay by passively if someone else was beating you up. Perhaps we shouldn’t accept it when we do it.
The magic of a two-year waitlist
Save into
12 Aug 2026
The Decware triode amp is the best low-power stereo amp I’ve ever heard. And it’s a bargain. If you have the right speakers, it’s an extraordinary device. And there’s a two-year waitlist.
Attention up for auction
Save into
11 Aug 2026
If you win an auction to get a click, you probably overpaid. Every other bidder stopped bidding, that’s why you won. Putting attention up for auction is a good business model—for the seller.
Give me one reason
Save into
10 Aug 2026
When your project, proposal or resume is rejected, it’s tempting to try to understand why. Scrutinize the rejection letter and turn the short sentence into a paragraph or an essay, then play it
“We’re all being surprised at the same time”
Save into
9 Aug 2026
Keith Jarrett on improvisation. When the artist is creating in real time, in conjunction with the witnesses in the room, “performance” goes away. It’s creation. Improvisation is a privilege, a
The McIntosh Modernity Index
Save into
8 Aug 2026
There’s a village in Luxembourg that’s right outside the main metropolis. A farmer often ties up a donkey to the little bridge leading to town. The juxtaposition of international digital trading
As the crow flies
Save into
7 Aug 2026
You’re not a crow, neither is your project. To get from a village in rural France to Los Angeles, the trip to London might be a tiny fraction of the distance from London to LA, but it takes more
The modern library
Save into
6 Aug 2026
Is this where books go to die? There are about 7500 public libraries in the US, and until recently, more than a third of their transactions were for DVDs. What’s a library for? The media has
The disconnect between effort and value
Save into
5 Aug 2026
They’re often out of whack. A Hard Day’s Night took less than 15 hours from idea to finished record. More Than a Feeling, from Tom Scholz and Boston, took five years. Each pleased their
Preference falsification
Save into
4 Aug 2026
People lie. They lie in focus groups, they lie on surveys and they lie to themselves. Culture can be seen as an organized lying function. Be aware of what other people are thinking and make choices
Celebrity art
Save into
3 Aug 2026
It doesn’t have to be well-crafted, historically important or aesthetically unique. It simply needs to be famous. Celebrity art is famous, with a story and thus emotional resonance. It’s a

The Rowboat
Save into
2 Aug 2026
“Working in the studio is like building a ship in a bottle. Playing live is like being on a rowboat in the ocean.” Jerry Garcia You probably need some studio time, but you definitely need to play
“Welcome back”
Save into
1 Aug 2026
What if they meant it? What if your return felt special to the people behind the counter? What if they knew, without looking it up, or being told–what if they knew that you were here, again, a vote
“That doesn’t work”
Save into
31 Jul 2026
We transferred an idea from engineering to culture, but it’s incomplete. If you build a watch that doesn’t tell time, it’s fair to say it doesn’t work. But when a critic says, “that joke