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Seth Godin's Blog on marketing, tribes and respect

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Seth Godin's Blog on marketing, tribes and respect

https://seths.blog

Don’t steal the revelation

19 Aug 2026

Teaching and learning aren’t always aligned. Sometimes organized teaching is defensive. “Here, take all this down in your notes, it will be on the test.” This gives the teacher deniability, but

The Amazon tax

18 Aug 2026

It’s not technically a tax. Taxes produce valuable public benefits, like medical research and parks. This is simply legal theft. Amazon makes nearly a billion dollars in profit from search ads.

Consider the AI tear down

17 Aug 2026

Find a safe critic. Upload your essay, your book, your artwork, your business plan or your resume to Claude. Then, pick a critic. “Write a detailed, specific negative review that might appear on

Replace the filters

16 Aug 2026

Here’s a simple hack/reminder: If you buy something that has a filter or other part that needs replacing, create a recurring event in your calendar. Also mention where you store the extra filters,

Short term dumb, long term smart

15 Aug 2026

Culture provides scaffolding, and learning happens over time. The result is that we’re each capable of extraordinary feats. People can fly planes, ski down mountains, figure out how to use

Emotional hygiene

14 Aug 2026

After doing an autopsy at the morgue, it’s a good idea for doctors to wash their hands before delivering babies. A few hundred years ago, Ignaz Semmelweis proved this now-obvious insight about

Beating yourself up

13 Aug 2026

Is it helping? You wouldn’t stay by passively if someone else was beating you up. Perhaps we shouldn’t accept it when we do it.

The magic of a two-year waitlist

12 Aug 2026

The Decware triode amp is the best low-power stereo amp I’ve ever heard. And it’s a bargain. If you have the right speakers, it’s an extraordinary device. And there’s a two-year waitlist.

Attention up for auction

11 Aug 2026

If you win an auction to get a click, you probably overpaid. Every other bidder stopped bidding, that’s why you won. Putting attention up for auction is a good business model—for the seller.

Give me one reason

10 Aug 2026

When your project, proposal or resume is rejected, it’s tempting to try to understand why. Scrutinize the rejection letter and turn the short sentence into a paragraph or an essay, then play it

“We’re all being surprised at the same time”

9 Aug 2026

Keith Jarrett on improvisation. When the artist is creating in real time, in conjunction with the witnesses in the room, “performance” goes away. It’s creation. Improvisation is a privilege, a

The McIntosh Modernity Index

8 Aug 2026

There’s a village in Luxembourg that’s right outside the main metropolis. A farmer often ties up a donkey to the little bridge leading to town. The juxtaposition of international digital trading

As the crow flies

7 Aug 2026

You’re not a crow, neither is your project. To get from a village in rural France to Los Angeles, the trip to London might be a tiny fraction of the distance from London to LA, but it takes more

The modern library

6 Aug 2026

Is this where books go to die? There are about 7500 public libraries in the US, and until recently, more than a third of their transactions were for DVDs. What’s a library for? The media has

The disconnect between effort and value

5 Aug 2026

They’re often out of whack. A Hard Day’s Night took less than 15 hours from idea to finished record. More Than a Feeling, from Tom Scholz and Boston, took five years. Each pleased their

Preference falsification

4 Aug 2026

People lie. They lie in focus groups, they lie on surveys and they lie to themselves. Culture can be seen as an organized lying function. Be aware of what other people are thinking and make choices

Celebrity art

3 Aug 2026

It doesn’t have to be well-crafted, historically important or aesthetically unique. It simply needs to be famous. Celebrity art is famous, with a story and thus emotional resonance. It’s a

The Rowboat

2 Aug 2026

“Working in the studio is like building a ship in a bottle. Playing live is like being on a rowboat in the ocean.” Jerry Garcia You probably need some studio time, but you definitely need to play

“Welcome back”

1 Aug 2026

What if they meant it? What if your return felt special to the people behind the counter? What if they knew, without looking it up, or being told–what if they knew that you were here, again, a vote

“That doesn’t work”

31 Jul 2026

We transferred an idea from engineering to culture, but it’s incomplete. If you build a watch that doesn’t tell time, it’s fair to say it doesn’t work. But when a critic says, “that joke

Organizations that need you

30 Jul 2026

“How few people can we get away with?” That’s a question many bosses think hard about. Automate. Streamline. Improve productivity and take humans out of as many tasks as possible. It’s a

Eager to give up agency

29 Jul 2026

We work so hard to have freedom and leverage and choice. And then, as soon as a social network, boss or cultural force instructs us to do something, we fold our tents and go along. Responsibility is