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35 Lessons From 35 Author Meetups

Alex & Books ·

Since January 2025, I’ve been hosting monthly meetups for authors in New York City. I’ve also hosted meetups in Austin, Boston, Toronto, and several other cities. To date, I’ve hosted 35+ meetups and met 150+ authors.

I’ve been fortunate to meet several NYT bestselling authors, authors who’ve sold 1M+ books, authors who’ve built multi-million dollar businesses from their books, and dozens more successful authors.

I’ve learned a ton from these meetups and am now sharing what I’ve learned with you.

I’ve been fortunate to sit down with James Clear, Susan Cain, Arthur Brooks, Gretchen Rubin, and many more amazing authors.

Writing Tips

1) If You’re Having Trouble Finishing Your Book, Set A Word Count

This is one of the best tips I’ve ever received: Set a daily work count and track your writing progress. You can do this with a simple spreadsheet. For example, I set a goal of writing 500 words every day, Monday through Friday.

By tracking your writing progress, you’ll keep yourself accountable while also getting a little dopamine reward every day after you complete your writing session.

2) A/B Test Your Book’s Cover + Title

Creating a bestselling book is an art, but there’s also science to it. James Clear tested 300 book covers for “Atomic Habits”. He also tested dozens of titles and subtitles. Bestselling author Noah Kagan did something similar, except he used Meta Ads to figure out which book cover performed best.

Take some time to test the title, subtitle, and cover with ads or use a service like Pickfu. If your budget is tight, ask your audience or friends. A small change can help sell 10x or 100x more books.

3) Think of Your Book As An Audiobook While Writing

While writing your book, think about how it will sound as an audiobook. If you have a lot of exercises or illustrations, it can be difficult for listeners to follow along.

Most audiobook listeners won’t pause the book and go to the PDF to find graphic 12c, they’ll just skip it or be annoyed about it. It’s not a major issue, but it is something to keep in mind.

4) A Great Book Title Often Says The Opposite

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