Silicon Valley Product Group

10 Aug 2026

I’m just guessing here, but I’d say over the years I’ve seen at least one hundred different definitions of the product role (i.e. product manager/product owner).  I’m pretty sure that anyone

23 Jul 2026

We’ve been writing a lot lately about product teams that are clearly leveraging AI to deliver faster, yet their outcomes are not improving. Today, this phenomenon, known as the “AI Productivity

30 Jun 2026

I have long argued that great products are what powers great companies. And while I still believe that great products are necessary for great companies, it’s become quite clear over the years that

27 Apr 2026

In our last article, we argued that especially in the age of AI, we are all builders, but that there is a very meaningful difference between building to learn (known as product discovery) versus

16 Apr 2026

We have long argued that there have always been at least two major ways to develop product.   The most common way, even today in the age of AI, is the project model, which is all about output.

9 Apr 2026

Internal Products Are Hard; Commercial Products Are Harder We have spent a lot of time trying to convince product people and especially product leaders of the importance of internal products. We’re

4 Feb 2026

This article represents a significant change to what we have been advocating for the past two decades.  But hopefully you will agree it is necessary, and that it also represents a substantial step

19 Dec 2025

By Marty Cagan and Elias Lieberich  Marty’s Note:  Recently I co-authored articles on The Product Model at Spotify, and The Product Model at Amazon.  In this article, we hope to do the same by

1 Dec 2025

By Chris Jones and Marty Cagan Moving to the product operating model is about moving from shipping roadmaps of features (output), to solving problems for your customers and your business, as measured

7 Nov 2025

Note: This is part of the product creator series of articles, based on the overview article, The Era of the Product Creator.  This series is intended for anyone that wants to create a successful

17 Sep 2025

Note: This is part of the product creator series of articles, based on the overview article, The Era of the Product Creator.  This series is intended for anyone that wants to create a successful

12 Sep 2025

Note: This is part of the product creator series of articles, based on the overview article, The Era of the Product Creator.  This series is intended for anyone that wants to create a successful

27 Aug 2025

Just recently SVPG Partner Christian Idiodi hosted Shreyas Doshi on his Product Therapy podcast, where they discussed the role of product leadership.   If you haven’t yet listened to this

19 Aug 2025

One topic that has been around since the beginning of the tech industry, is whether we should build or buy in order to solve some problem? This question applies to traditional IT, as well as to every

14 Jul 2025

From what I can tell, more companies than ever before are working on transforming to the product model.  I don’t know all the reasons for this, but I do know some of them.   I’m seeing company

2 Jul 2025

I want to believe that all product people are both ambitious and have high agency. But recently I’ve come to realize that this is not always the case.   It pains me to admit that, and my first