When Mass Outrage is Cheap: TC Origins of Cancel Culture

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We trace a straight line from a 1697 blasphemy execution to modern cancel culture by focusing on one variable: the cost of turning speech into coordinated punishment. We break down how social media creates common knowledge at near-zero cost, making outrage faster, bigger, and harder to control.
• Thomas Aikenhead’s case as a story about information and enforcement costs
• Transaction costs as the hidden limiter on persecution and social punishment
• The First Amendment limiting state coercion while leaving private sanctions intact
• Social media as a collapse in the cost of broadcasting accusations
• Common knowledge as the trigger for coordinated action by strangers
• Justine Sacco as the early template for modern cancellation dynamics
• Brendan Eich, Emmanuel Cafferty, James Damore, and PyCon “donglegate” as repeating patterns
• John Cleese on offense and the urge to control others’ behavior
• Listener letters on healthcare markets, consolidation, and transaction costs
• Certificate of need laws and price systems that shape competition
Letters:
- Dr. Anthony Digiorgio, UCSF, Graphic Novel Claim Denied, Off Label Ideas
- Surgery Center of Oklahoma
Book-o-da-week:
- Steven Pinker’s When Everyone Knows That Everyone Knows . . .: Common Knowledge and the Mysteries of Money, Power, and Everyday Life Scribner, 2025.
If you have questions or comments, or want to suggest a future topic, email the show at taitc.email@gmail.com !
You can follow Mike Munger on Twitter at @mungowitz