The Death of Search

Social media will be the next innovation in the most unlikely of places, search ( leveraging the community to scale infinitely ). It’s not that people will all together stop searching, but the approach that they take to finding information will become increasingly social (rather than algorithmic) in nature.

For the last decade, search always seems on the cusp of “intelligent” results. Each new engine promises to be able to overcome “search overload” as Microsoft puts is. Yet none have been able to actualize this goal. If you want to know the best place in NYC to get pizza, you don’t  ask google](http://www.google.com/search?hl=en&q=best+pizza+in+nyc) (http://www.google.com/search?hl=en&q=best+pizza+in+nyc)). Why, because google will give you hundreds of results, without any acutal value attached to them. You will certainly find better responses by inquiring through social media.