Ranking Social Media

In business it’s common to use sales as a metric to determine success. Songs, albums, books and movies are all ranked on “best seller” charts. While this isn’t a perfect metric, it is largely useful due to the innate control built within. There is friction to a sale in that buying something costs money of which people have a limited supply. This makes it so that someone couldn’t just repeatedly buy their own song, album, book or movie and have a best seller (not to mention they would be losing a ton of money to the distribution and retail channels).