Paula Scher

Paula Scher is one of the most influential designers of all time. A partner at Pentagram (https://www.pentagram.com/) since 1991, she began her career in 1972 at CBS Records, where she eventually became the art director for the cover department, designing more than 150 album covers a year. Additionally, she has worked with a host of clients – Bloomberg, Coca-Cola, and the High Line – crafting identity and branding systems, promotional materials, environmental graphics, packaging and publication designs. Her designs are in the permanent collections of the Museum of Modern Art (https://www.moma.org/), the Cooper Hewitt National Design Museum (https://www.cooperhewitt.org), the Library of Congress (https://www.loc.gov), the Victoria and Albert Museum (https://www.vam.ac.uk//), and other institutions.

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