How I Bought a Business for $0

by Justin Mares (https://every.to/@jwmares)in Superorganizers (https://every.to/superorganizers)Markus Spiske/UnsplashEditor’s note: We know that a lot of our readers are interested in acquiring and building businesses, so we’re re-publishing one of our most popular pieces on this topic from our archives. It’s part of a series on side businesses by author and founder Justin Mares.

Before starting Kettle & Fire—a direct-to-consumer bone broth company—I had a previous life in the SaaS world, running growth for a company that bought small SaaS apps and grew them. We sold the bundle of businesses to Rackspace for eight figures in early 2013. 

When I left Rackspace after the acquisition and went out on my own, I wanted to replicate the model with which we’d seen so much success: I wanted to buy and grow my own SaaS business. 

My partner Ryan and I were on the lookout for a business that fulfilled one of my side hustle criteria. A strong potential acquisition had to:

• Solve a problem someone is already aware of,

• In a niche where customers are already paying,

• Where the product does not require a lot of maintenance or hand-holding,

• And is profitable or has a no-brainer path to profitability.

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