Alcohol is Changing: Diving In To Hemp Drinks

You show up and talk, we take care of the rest of your podcast - https://calendly.com/noblelore/podcast-discovery-call Try Mighty Kind Cannabis Seltzer - https://bemightykind.com/ Josh Grigaitis is the founder of Mighty Kind Cannabis Seltzer and part of the family that owns Pop's Blue Moon in St. Louis, MO. In this episode, Jack and Josh discuss why Josh created Mighty Kind, Josh's experience when he stopped drinking alcohol, the growth of the craft non-alcoholic drink industry, the benefits of drinking plant-based functional beverages, the hemp industry's difficulties dealing with the government and the marijuana industry, Josh's business approach, and Josh's passion for design 0:00 - Intro 0:40 - What is NobleLore? 1:06 - Why Josh created Mighty Kind 7:16 - Finding community without alcohol 9:07 - When and why did non-alcoholic craft drinks start becoming popular? 14:27 - Why "functional beverages" are going to continue growing in popularity 16:55 - How to figure out how these drinks will affect you 19:58 - Removing the stigma around being sober 21:19 - Is social media making our culture better or worse? 25:35 - Governor tried to ban intoxicating hemp products 29:44 - Marijuana industry lobbying against the hemp industry 35:02 - Where can I get Mighty Kind seltzers? 36:19 - The legal difference between hemp products and marijuana products 43:53 - How Josh approaches business 46:45 - Josh's passion for design 50:48 - How understanding psychology can help you run a business 52:09 - Why the Mighty Kind family is so passionate about what they do 53:28 - What is something important for young people to be paying attention to?